IN-19 / INDUSTRIES
SEO for dealers and automotive brands that moves stock
Car buyers research extensively online and often decide on a shortlist before visiting. Dealers compete with large marketplaces and manufacturers, so winning means strong local presence, well-optimised vehicle pages and service-department visibility.
Car buyers research extensively online and often decide on a shortlist before visiting. Dealers compete with large marketplaces and manufacturers, so winning means strong local presence, well-optimised vehicle pages and service-department visibility.
What we do
- Vehicle listing page optimisation with structured data, photos and unique descriptions
- Local SEO for each dealership and department
- Model, finance and part-exchange pages that capture intent
- Service, MOT and repair pages and booking conversions
- Review and reputation management
- Buying guides, comparisons and local content
- Technical SEO for large, fast-changing inventory feeds
What we account for
Inventory churn, duplicate manufacturer content, multi-location structures and finance advertising rules.
How we work
- Audit inventory and local presence. 2) Fix technical and listing issues. 3) Build local and service content. 4) Track enquiries, test drives and bookings.
The result
More showroom visits, finance enquiries and service bookings from search.
Frequently asked questions
What happens to sold vehicles?
We define a handling approach that preserves value while avoiding poor user experiences.
Do you work with groups?
Yes, including multi-franchise and multi-location dealer groups.