IN-16 / INDUSTRIES
SEO for online stores that grows sales, not just traffic
For online stores, organic search can be the most profitable channel, since there is no cost per click. It is also hard: huge catalogues, duplicate pages and competition from marketplaces.
For online stores, organic search can be the most profitable channel, since there is no cost per click. It is also hard: huge catalogues, duplicate pages and competition from marketplaces. We focus effort where revenue is most likely to come from and keep the technical house in order.
What we do
- Category and product keyword strategy tied to margin and stock priorities
- Optimised category templates, product pages and filters
- Handling of faceted navigation, pagination and out-of-stock items
- Product structured data and Merchant Center feed support
- Buying guides, comparisons and educational content
- Link and PR campaigns to boost authority against larger competitors
- Revenue reporting by landing page and category
What we account for
Platform constraints, seasonality, price and stock volatility, and marketplace competition.
How we work
- Audit catalogue and architecture. 2) Prioritise categories by opportunity. 3) Fix and optimise. 4) Report on revenue.
The result
More profitable organic sales from shoppers who are ready to buy.
Frequently asked questions
Does SEO work for small catalogues?
Yes. Focus and specificity matter more than size.
Which platform is best for SEO?
Most major platforms can perform well when configured properly.