IN-20 / INDUSTRIES
SEO for schools, universities and training providers
Prospective students and parents search methodically, often months ahead of application deadlines. They compare courses, fees, outcomes and campus life.
Prospective students and parents search methodically, often months ahead of application deadlines. They compare courses, fees, outcomes and campus life. Education SEO meets them at every step, from first research to enquiry or application.
What we do
- Course and programme page optimisation with entry requirements, outcomes and fees
- Content aligned with the application calendar and key decision points
- Local and campus SEO, plus open-day and event pages
- Content for parents, international students and career changers
- Faculty and research profiles that build academic authority
- Structured data for courses and events
- Conversion tracking for enquiries, brochure requests and applications
What we account for
Strong seasonality, complex large websites with many stakeholders, accuracy of course information and accessibility requirements.
How we work
- Audit site and applicant journeys. 2) Prioritise programmes and audiences. 3) Optimise and create. 4) Track applications.
The result
More applications from well-matched students.
Frequently asked questions
Can you work with many departments?
Yes. We build governance and templates so teams can maintain quality.
Do you support international recruitment?
Yes, with multilingual and region-specific strategies.