IN-12 / INDUSTRIES
SEO for healthcare providers that earns patients' trust
Health searches are high-stakes. Search engines hold health content to a higher standard, rewarding clear expertise, accuracy and trustworthiness.
Health searches are high-stakes. Search engines hold health content to a higher standard, rewarding clear expertise, accuracy and trustworthiness. Patients also want fast reassurance: who you are, what you treat and how to book. We build visibility that respects both.
What we do
- Local SEO for clinics and practitioners, including Google Business Profile management
- Treatment and condition pages written with clinical input and clear sourcing
- Practitioner profiles that show qualifications and experience
- Technical SEO and site speed, especially on mobile
- Schema markup for medical organisations, practitioners and FAQs
- Review and reputation strategy that follows platform and professional rules
- Content planning around patient questions at each stage of their journey
What we account for
Search quality expectations for health content, advertising and marketing rules from bodies such as the ASA and professional regulators, and patient privacy in tracking and analytics.
How we work
- Audit visibility and content. 2) Plan around treatments and locations. 3) Create and optimise with clinical review. 4) Track enquiries and bookings.
The result
More patients finding you, and finding a source they can trust.
Frequently asked questions
Can you write medical content?
We write and structure it, with your clinicians reviewing for accuracy.
Do you track appointments?
Yes, we set up conversion tracking, subject to privacy requirements.