IN-21 / INDUSTRIES
SEO for travel brands that inspires and converts
Travel searchers dream, plan and book over weeks, using a mix of inspiration, comparison and booking searches. Big online travel agencies dominate many head terms, so independent operators, hotels and tour companies win with distinctive expertise and strong niche content.
Travel searchers dream, plan and book over weeks, using a mix of inspiration, comparison and booking searches. Big online travel agencies dominate many head terms, so independent operators, hotels and tour companies win with distinctive expertise and strong niche content.
What we do
- Destination guides and itineraries drawn from real local knowledge
- Optimisation of tour, hotel and experience pages
- Content planned around seasonality and trip-planning stages
- Structured data for events, lodging, tours and reviews
- Local SEO for hotels, attractions and tour operators
- Digital PR and travel-media outreach
- Multilingual and international SEO for global audiences
What we account for
Strong seasonality, price and availability changes, heavy competition from aggregators and the need for authentic content.
How we work
- Audit and find your niche. 2) Build destination and product content. 3) Earn coverage and links. 4) Track enquiries and bookings.
The result
Bookings from travellers who value what makes your offer different.
Frequently asked questions
Can small operators compete with large platforms?
Yes, by focusing on specific destinations, experiences and audiences.
Should we invest in video?
It can help, particularly for inspiration. We advise based on your audience.