Services / Paid Media & Performance Marketing
Programmatic Advertising: The Right Audience, at Scale, in Real Time
Automated media buying across thousands of premium sites and apps, guided by data and human strategy.
Define programmatic in plain language: software buys ad space in
Overview
- Define programmatic in plain language: software buys ad space in milliseconds using real-time bidding (RTB).
- Benefits: reach, precision, efficiency, cross-device coverage.
What's included
- Media planning and DSP selection
- Audience building: first-party data, third-party segments, contextual targeting, lookalikes
- Formats: display, video, native, connected TV (CTV), digital out-of-home, audio and podcast
- Deal types: open exchange, private marketplace (PMP), programmatic guaranteed
- Brand safety, viewability and fraud prevention
- Geo-fencing and location-based campaigns
- Creative production and dynamic creative optimization (DCO)
- Frequency capping and cross-channel attribution
- Privacy-first strategies (cookieless, contextual, clean rooms)
Tools and platforms
The Trade Desk, DV360, Amazon DSP, Xandr, IAS, DoubleVerify
Our process
Strategy > Audience > Setup > Launch > Optimize > Measure lift
Outcomes
Reach, viewability, CPM/CPCV, incremental conversions, brand lift
Frequently asked questions
- What's the minimum budget?
- How is programmatic different from Google Display?
- How do you protect against ad fraud?