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Redesign, replatform or rebrand without losing your rankings
A website migration is one of the riskiest moments for organic traffic. Changed URLs, missing redirects, lost content or accidental blocks can erase years of progress overnight.
A website migration is one of the riskiest moments for organic traffic. Changed URLs, missing redirects, lost content or accidental blocks can erase years of progress overnight. Careful planning protects what you have earned, and a well-run migration can even improve performance.
What’s included
- Pre-migration benchmark of rankings, traffic, indexed pages and backlinks
- Inventory of URLs and high-value pages, and content that must be retained
- Redirect mapping and implementation (301s), avoiding chains and loops
- Staging site crawl and testing for indexation blocks, metadata, canonicals and structured data
- Handling of domain changes, protocol changes, replatforming and international restructures
- Launch-day checks, Search Console configuration and sitemap submission
- Post-launch monitoring and rapid fixes for several weeks
Best for
Businesses redesigning, moving platforms (for example to Shopify or Webflow), merging sites or changing domain.
How we work
- Benchmark and plan. 2) Map and prepare. 3) Test on staging and launch carefully. 4) Monitor and recover any losses.
What you receive
Migration plan, redirect map, pre-launch test report, launch checklist and post-launch monitoring reports.
The result
Your visibility protected through the change, and problems caught early.
Frequently asked questions
Will rankings drop after a migration?
Short-term fluctuation is common. Good planning keeps it small and short-lived, though no outcome can be guaranteed.
When should SEO get involved?
At the start of the project, not the end. Early input avoids costly rework.