SV-34 / SERVICES
Understand your users before you design for them
Teams often build what they think users want. UX research replaces opinion with evidence about who your users are, what they are trying to achieve, and where your product helps or hinders them.
Teams often build what they think users want. UX research replaces opinion with evidence about who your users are, what they are trying to achieve, and where your product helps or hinders them. Done early, it prevents expensive redesigns. Done continuously, it keeps your product aligned with real needs.
What’s included
- Research planning: questions, participants, methods and timeline
- User interviews and contextual observation to understand goals, habits and frustrations
- Surveys and analytics review to size what interviews reveal
- Jobs-to-be-done analysis, personas and journey maps grounded in real data
- Usability testing of live products or prototypes, moderated or unmoderated
- Competitor and market review of conventions and gaps
- Clear, prioritised findings and recommendations your team can act on
Best for
New product teams, products with low conversion or retention, and organisations about to invest in a redesign.
How we work
- Define the questions that matter. 2) Recruit and run research. 3) Analyse and synthesise. 4) Present findings and agree actions.
What you receive
Research report, insight summaries, personas and journey maps, session highlights and a prioritised recommendations list.
The result
Shared understanding of your users and better product decisions before they become expensive to change.
Frequently asked questions
How many users do we need to speak to?
Qualitative studies often reveal major patterns with a small, well-chosen group. Sample size depends on what you need to learn.
Can you recruit participants for us?
Yes, or we can work with participants you provide, such as existing customers.